Privacy Policy

Last updated December 18, 2025

1. Introduction

This Privacy Policy describes how 15x1, LLC ("Company," "we," "us," or "our") collects, uses, shares, and protects your personal information when you use the Cue Challenges mobile application (the "App") and related services (collectively, the "Services").

Our principal place of business is located in Boston, Massachusetts. We are a Delaware limited liability company.

By using the Services, you agree to the collection, use, and sharing of your information as described in this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the Services.

2. Information We Collect

We collect the following categories of information:

Information You Provide

Account Information — email address, username, and name
Profile Information — profile photo (if you choose to upload one)
User Content — intentions, notes, reflections, and other content you create within the App
Challenge Data — challenges you start, complete, or create, including your progress and history
Communications — messages you send to us for support or feedback

Information Collected Automatically

App Usage Data — features you use, screens you view, actions you take, time spent in the App, and interaction patterns
Device Information — device type, operating system, unique device identifiers, and device settings
Analytics Data — aggregated data about how users interact with the App, collected through analytics tools
Advertising Identifiers — identifiers used for advertising attribution and measurement (such as Apple's IDFA when permitted)
Log Data — IP address, access times, app crashes, and system activity

Information from Third Parties

Apple — purchase and subscription information processed through Apple's In-App Purchase system
Analytics Providers — aggregated insights about app usage and user behavior

3. How We Use Your Information

We use the information we collect for the following purposes:

Core App Functionality

To create and manage your account
To provide the Services, including tracking your challenges and progress
To store and display your User Content
To process your subscription and in-app purchases

Personalization

To personalize your experience within the App
To provide relevant challenge recommendations
To customize AI-generated coaching content

Analytics

To understand how users interact with the App
To analyze usage trends and improve our Services
To identify and fix bugs or technical issues
To measure the effectiveness of new features

Advertising Attribution

To measure the effectiveness of our advertising campaigns
To understand how users discover and install the App
To optimize our marketing efforts

Communications

To send you transactional emails (account confirmations, password resets, receipts)
To send you marketing communications (with your consent where required)
To respond to your support requests and inquiries
To send push notifications (if you have enabled them). You may opt out of push notifications at any time through your device settings.

Security & Fraud Prevention

To protect the security and integrity of the Services
To detect, prevent, and respond to fraud or unauthorized access
To enforce our Terms of Service

Legal Compliance

To comply with applicable laws, regulations, and legal processes
To respond to lawful requests from public authorities

4. How We Share Your Information

We share your information with the following third parties:

Apple

We share information with Apple as necessary to distribute the App through the App Store and process in-app purchases and subscriptions. Apple's handling of your data is governed by their Privacy Policy.

Mixpanel

We use Mixpanel for product analytics to understand how users interact with the App. Mixpanel collects usage data and device information. See Mixpanel's Privacy Policy.

Google Analytics

We use Google Analytics to analyze app usage and user behavior. Google Analytics collects device information, usage data, and analytics identifiers. See Google's Privacy Policy.

Meta (Facebook)

We use the Meta SDK for advertising attribution and to measure the effectiveness of our advertising campaigns on Meta platforms. The Meta SDK may collect advertising identifiers and app usage data. See Meta's Privacy Policy.

Supabase

We use Supabase for backend infrastructure and data storage. Your account data and User Content are stored on Supabase servers. See Supabase's Privacy Policy.

Hosting & Infrastructure Providers

We use various cloud service providers to host and operate the Services. These providers may process your data as necessary to provide their services to us.

Other Disclosures

We may also share your information:

With your consent or at your direction
To comply with legal obligations or respond to lawful requests
To protect the rights, property, or safety of the Company, our users, or others
In connection with a merger, acquisition, or sale of assets (in which case your information may be transferred to the acquiring entity)

5. Advertising & Tracking

We use advertising and tracking technologies to measure the effectiveness of our marketing efforts and to understand how users discover and engage with the App.

What We Use

Meta SDK — We use the Meta (Facebook) SDK for advertising attribution. This allows us to measure how effective our ads on Meta platforms (Facebook, Instagram) are at driving app installs and engagement.
Advertising Identifiers — We may collect Apple's Identifier for Advertisers (IDFA) if you grant permission through Apple's App Tracking Transparency prompt.
Analytics Tools — We use Mixpanel and Google Analytics to understand user behavior within the App.

Opt-Out Options

App Tracking Transparency — On iOS 14.5 and later, you will be asked to grant permission before we can track your activity across other companies' apps and websites. You can change this setting at any time in Settings → Privacy & Security → Tracking.
Limit Ad Tracking — You can limit ad tracking on your device through Settings → Privacy & Security → Apple Advertising.
Meta Ad Preferences — You can manage your ad preferences on Meta platforms through your Facebook or Instagram settings.

We do not use advertising data to make decisions that produce legal or similarly significant effects on users.

Please note that opting out of tracking does not mean you will stop seeing ads — it means the ads you see may be less relevant to you.

6. Data Retention

We retain your information for as long as necessary to provide the Services and fulfill the purposes described in this Privacy Policy.

Active Accounts

While your account is active, we retain your account information, User Content, and challenge history to provide you with the Services.

Inactive or Lapsed Subscriptions

If your subscription lapses or expires, we retain your data so that it remains available if you resubscribe. We do not automatically delete your data when your subscription ends.

Account Deletion

When you request account deletion, we will delete your personal information and User Content within a reasonable timeframe, typically within 30 days. Some information may be retained in backups for a limited period or as required by law.

Retention for Legal Purposes

We may retain certain information as necessary to comply with legal obligations, resolve disputes, enforce our agreements, or for other legitimate business purposes.

7. Your Rights & Choices

You have the following rights regarding your personal information:

Access Your Data

You can request a copy of the personal information we hold about you.

Correct Your Data

You can update your account information directly in the App, or contact us to correct inaccurate information.

Delete Your Data

You can delete your account and associated data through the App (Settings → Account → Delete Account) or by emailing us. See our Terms of Service for details on what happens when you delete your account.

Opt Out of Marketing

You can unsubscribe from marketing emails by clicking the "unsubscribe" link in any email. You can disable push notifications in your device settings.

Opt Out of Tracking

You can opt out of tracking through Apple's App Tracking Transparency settings on your device.

How to Exercise Your Rights

To exercise any of these rights, contact us at legal@addcue.com. We will respond to your request within a reasonable timeframe, and no later than required by applicable law.

8. California Privacy Notice (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA).

No Sale of Personal Information

We do not sell your personal information. We have not sold personal information in the preceding 12 months and do not have plans to do so.

Your California Rights

As a California resident, you have the right to:

Right to Know — Request disclosure of the categories and specific pieces of personal information we have collected about you, the sources of that information, the purposes for collecting it, and the categories of third parties with whom we share it.
Right to Delete — Request deletion of the personal information we have collected about you, subject to certain exceptions.
Right to Non-Discrimination — Exercise your privacy rights without receiving discriminatory treatment.

How to Submit a Request

To submit a request to know or delete, contact us at legal@addcue.com. We may need to verify your identity before processing your request. We will respond within 45 days, or notify you if we need additional time.

Authorized Agents

You may designate an authorized agent to submit a request on your behalf. We may require proof of authorization and may still require you to verify your identity directly.

Categories of Information

For a detailed description of the categories of personal information we collect and the purposes for which we use it, see Sections 2 and 3 of this Privacy Policy.

9. Children's Privacy (COPPA)

The Services are intended primarily for users who are 18 years of age or older. Users between 13 and 17 may use the Services with parental consent.

The Services are not intended for children under the age of 13.

We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will take steps to delete that information as quickly as possible.

If you are a parent or guardian and believe that your child under 13 has provided us with personal information, please contact us immediately at legal@addcue.com so that we can delete the information.

10. Security

We implement reasonable administrative, technical, and organizational safeguards designed to protect your personal information from unauthorized access, use, alteration, or disclosure.

Our security measures include:

Encryption of data in transit
Secure storage of data with trusted infrastructure providers
Access controls limiting who can access personal information
Regular review of our data collection, storage, and processing practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

If you have reason to believe that your account or personal information is no longer secure, please contact us immediately at legal@addcue.com.

11. International Data Transfers

The Services are operated from the United States. If you are located outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where our servers are located and our central database is operated.

By using the Services, you consent to the transfer of your information to the United States and acknowledge that data protection laws in the United States may differ from those in your country of residence.

At this time, we do not target or actively market the Services to users in the European Union.

12. Third-Party Links

The Services may contain links to third-party websites or services that are not operated by us. If you click on a third-party link, you will be directed to that third party's site. We strongly advise you to review the privacy policy of every site you visit.

We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services.

13. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. When we make material changes, we will:

Update the "Last updated" date at the top of this page
Notify you through the App or by other reasonable means

Your continued use of the Services after any changes constitutes your acceptance of the revised Privacy Policy. We encourage you to review this Privacy Policy periodically.

14. Contact Us

If you have any questions about this Privacy Policy, or if you wish to exercise any of your rights regarding your personal information, please contact us at:

15x1, LLC
Boston, Massachusetts
Email: legal@addcue.com