Terms of Service

Last updated December 18, 2025

1. Agreement to Terms

These Terms of Service ("Terms") constitute a legally binding agreement between you and 15x1, LLC, a Delaware limited liability company ("Company," "we," "us," or "our"), concerning your access to and use of the Cue Challenges mobile application (the "App") and any related services (collectively, the "Services").

Our principal place of business is located in Boston, Massachusetts.

By accessing or using the Services, you acknowledge that you have read, understood, and agree to be bound by these Terms. IF YOU DO NOT AGREE TO THESE TERMS, YOU MUST NOT ACCESS OR USE THE SERVICES.

We reserve the right to modify these Terms at any time. We will notify you of material changes by updating the "Last updated" date at the top of this page. Your continued use of the Services after any modifications constitutes your acceptance of the revised Terms.

2. Eligibility & Age Requirements

The Services are intended primarily for users who are 18 years of age or older.

Users between the ages of 13 and 17 may use the Services only with verifiable parental or legal guardian consent.

Children under 13 years of age are strictly prohibited from using the Services. We do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13, we will delete that information immediately.

If you are a parent or guardian and believe your child under 13 has provided us with personal information, please contact us at legal@addcue.com.

3. Our Services

Cue Challenges is a mobile application that provides users with tools to create, track, and complete personalized and pre-set challenges focused on personal development and habit building. The App offers features such as:

The Services are provided for informational and motivational purposes only.

4. Not Medical or Professional Advice

THE SERVICES ARE NOT INTENDED TO PROVIDE, AND SHOULD NOT BE CONSTRUED AS PROVIDING:

The content provided through the Services, including challenges, suggestions, and AI-generated content, is for general informational and motivational purposes only.

You are solely responsible for:

If you are experiencing a medical or mental health emergency, please contact emergency services or a qualified healthcare provider immediately. The Services are not a substitute for professional medical or mental health care.

5. AI-Generated Content Disclaimer

The Services may include content that is generated using artificial intelligence ("AI"), including but not limited to coaching messages, suggestions, motivational content, and challenge recommendations.

You acknowledge and agree that:

You agree that you will not rely on AI-generated content as the sole basis for any decision that could impact your health, safety, or well-being.

Always use your own judgment and consult qualified professionals when making important decisions.

6. Challenges, Recommendations & Defaults

The Services may present default challenges, suggested activities, or recommended goals. You acknowledge and agree that:

You should always consider your own physical condition, health status, and personal circumstances before undertaking any challenge or activity suggested by the Services.

7. No Guarantees

The Company makes no guarantees regarding outcomes or results from using the Services.

You acknowledge and agree that:

8. User Accounts

To access certain features of the Services, you may be required to create an account. You agree to:

We reserve the right to remove, reclaim, or change a username if we determine, in our sole discretion, that it is inappropriate, obscene, or otherwise objectionable.

9. User Content & Ownership

The Services may allow you to submit, post, or store content, including but not limited to intentions, notes, reflections, and profile photos ("User Content").

Ownership

You retain full ownership of your User Content. The Company does not claim ownership over any User Content you submit through the Services.

License Grant

By submitting User Content, you grant the Company a non-exclusive, royalty-free, worldwide, sublicensable license to:

This license is limited to what is necessary to provide and improve the Services and does not grant us the right to sell your User Content or use it for purposes unrelated to the Services.

Your Responsibilities

You represent and warrant that you have all rights necessary to grant this license and that your User Content does not violate any third party's rights or any applicable laws.

10. Sharing Features

The Services may allow you to generate and share graphics, images, or other content depicting your progress, achievements, or challenge completions ("Shared Content").

When you use sharing features:

The Company is not responsible for how third parties use or display Shared Content after you share it outside the App. There are no social or community features within the App — sharing is outbound only to external platforms you choose.

11. License to Use the App

Subject to your compliance with these Terms, the Company grants you a limited, non-exclusive, non-transferable, revocable license to:

Restrictions

You agree NOT to:

Apple App Store Terms

You acknowledge and agree that Apple and its subsidiaries are third-party beneficiaries of these Terms with respect to the App. Upon your acceptance of these Terms, Apple will have the right (and will be deemed to have accepted the right) to enforce these Terms against you as a third-party beneficiary thereof.

12. Prohibited Activities

You agree not to engage in any of the following prohibited activities:

13. Intellectual Property Rights

The Services and all content, features, and functionality (including but not limited to text, graphics, logos, icons, images, audio, video, software, and the design and arrangement thereof) are owned by the Company, its licensors, or other providers and are protected by copyright, trademark, patent, trade secret, and other intellectual property laws.

The Company name, logo, and all related names, logos, product and service names, designs, and slogans are trademarks of the Company. You may not use such marks without our prior written permission.

14. Third-Party Services

The Services use third-party services to help us operate, analyze, and improve the App. These third-party services may collect and process data in accordance with their own privacy policies.

Third-party services we use include:

By using the Services, you acknowledge and agree that these third parties may collect data about you as described in our Privacy Policy.

We are not responsible for the privacy practices or content of these third-party services. We encourage you to review their respective privacy policies.

15. Payments, Subscriptions & Refunds

Payment Processing

All payments for the Services are processed through Apple's In-App Purchase ("IAP") system. By making a purchase, you agree to Apple's terms and conditions for in-app purchases.

Subscriptions

If you purchase a subscription:

Free Trials

If we offer a free trial:

Refunds

Because all purchases are processed through Apple's IAP system, the Company cannot issue refunds directly. Refund requests are governed by Apple's refund policies.

To request a refund, please contact Apple Support directly through your purchase history or visit reportaproblem.apple.com.

16. Push Notifications

The Services may send you push notifications to provide reminders, motivational messages, challenge updates, and other information related to your use of the App.

By enabling push notifications, you consent to receive these communications. You can manage or disable push notifications at any time through:

Disabling push notifications may affect certain features of the Services, such as timely reminders for your challenges.

17. Email Communications

By creating an account or providing your email address, you agree to receive emails from us, including:

You can unsubscribe from marketing emails at any time by clicking the "unsubscribe" link in any email or by contacting us at legal@addcue.com.

Even if you opt out of marketing emails, we may still send you transactional or service-related communications.

18. Data Retention

We retain your User Content and account data for as long as your account is active or as needed to provide you the Services.

Important notes about your data:

We may also retain certain data as required by law or for legitimate business purposes (such as resolving disputes or enforcing our agreements).

19. Account Deletion

You have the right to delete your account and associated data at any time.

How to Delete Your Account

You can delete your account by:

What Happens When You Delete

Upon account deletion:

Please note that deleting your account does not automatically cancel any active subscription. You must cancel your subscription separately through your Apple ID account settings to avoid future charges.

20. App Updates

We may from time to time release updates, patches, bug fixes, or new versions of the App ("Updates"). You acknowledge and agree that:

We recommend enabling automatic updates on your device to ensure you always have the latest version.

21. Termination & Suspension

We reserve the right to suspend or terminate your access to the Services at any time, with or without cause, with or without notice, including but not limited to situations where:

Upon termination:

22. Disclaimer of Warranties

THE SERVICES ARE PROVIDED "AS IS" AND "AS AVAILABLE" WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED.

TO THE FULLEST EXTENT PERMITTED BY LAW, THE COMPANY DISCLAIMS ALL WARRANTIES, INCLUDING BUT NOT LIMITED TO:

YOUR USE OF THE SERVICES IS AT YOUR SOLE RISK.

23. Limitation of Liability

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW:

THE COMPANY, ITS OFFICERS, DIRECTORS, EMPLOYEES, AGENTS, AND AFFILIATES SHALL NOT BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING BUT NOT LIMITED TO:

ARISING OUT OF OR RELATED TO YOUR USE OF OR INABILITY TO USE THE SERVICES, REGARDLESS OF THE THEORY OF LIABILITY (CONTRACT, TORT, OR OTHERWISE) AND EVEN IF WE HAVE BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

LIABILITY CAP: IN NO EVENT SHALL THE COMPANY'S TOTAL LIABILITY TO YOU FOR ALL CLAIMS ARISING OUT OF OR RELATED TO THESE TERMS OR THE SERVICES EXCEED THE GREATER OF: (A) THE AMOUNTS YOU HAVE PAID TO THE COMPANY IN THE TWELVE (12) MONTHS IMMEDIATELY PRECEDING THE CLAIM, OR (B) TWO HUNDRED FIFTY DOLLARS ($250).

SOME JURISDICTIONS DO NOT ALLOW THE EXCLUSION OR LIMITATION OF CERTAIN DAMAGES. IF THESE LAWS APPLY TO YOU, SOME OR ALL OF THE ABOVE LIMITATIONS MAY NOT APPLY, AND YOU MAY HAVE ADDITIONAL RIGHTS.

24. Indemnification

You agree to defend, indemnify, and hold harmless the Company and its officers, directors, employees, agents, licensors, and affiliates from and against any claims, damages, obligations, losses, liabilities, costs, or expenses (including reasonable attorneys' fees) arising from:

25. Arbitration & Dispute Resolution

PLEASE READ THIS SECTION CAREFULLY — IT AFFECTS YOUR LEGAL RIGHTS.

Binding Arbitration

You and the Company agree that any dispute, claim, or controversy arising out of or relating to these Terms or the Services ("Dispute") will be resolved by binding arbitration rather than in court, except that either party may bring claims in small claims court if eligible.

BY AGREEING TO THESE TERMS, YOU ARE WAIVING YOUR RIGHT TO A JURY TRIAL AND YOUR RIGHT TO PARTICIPATE IN A CLASS ACTION.

Arbitration Process

Arbitration will be conducted by the American Arbitration Association ("AAA") under its Consumer Arbitration Rules. The arbitration will take place in Boston, Massachusetts, or at another mutually agreed location. The arbitrator's decision will be final and binding.

Class Action Waiver

YOU AND THE COMPANY AGREE THAT EACH PARTY MAY BRING DISPUTES AGAINST THE OTHER ONLY IN AN INDIVIDUAL CAPACITY AND NOT AS A PLAINTIFF OR CLASS MEMBER IN ANY PURPORTED CLASS OR REPRESENTATIVE PROCEEDING.

The arbitrator may not consolidate more than one person's claims and may not preside over any form of class or representative proceeding.

Informal Resolution First

Before initiating arbitration, you agree to first contact us at legal@addcue.com and attempt to resolve the Dispute informally for at least thirty (30) days.

Exceptions

This arbitration agreement does not apply to disputes relating to intellectual property rights or claims for injunctive relief.

26. Governing Law

These Terms and your use of the Services shall be governed by and construed in accordance with the laws of the Commonwealth of Massachusetts, without regard to its conflict of law principles.

For any disputes not subject to arbitration, you agree to submit to the exclusive jurisdiction of the state and federal courts located in Boston, Massachusetts.

27. Modifications to Terms

We reserve the right to modify these Terms at any time. When we make material changes, we will:

Your continued use of the Services after the effective date of any modifications constitutes your acceptance of the modified Terms. If you do not agree to the modified Terms, you must stop using the Services.

28. General Provisions

Entire Agreement

These Terms, together with our Privacy Policy, constitute the entire agreement between you and the Company regarding the Services and supersede all prior agreements, understandings, and communications, whether written or oral.

Severability

If any provision of these Terms is found to be invalid, illegal, or unenforceable by a court of competent jurisdiction, that provision shall be modified to the minimum extent necessary to make it enforceable, or if modification is not possible, severed from these Terms. The remaining provisions shall continue in full force and effect.

Waiver

Our failure to enforce any right or provision of these Terms shall not constitute a waiver of such right or provision. Any waiver must be in writing and signed by the Company.

Assignment

You may not assign or transfer these Terms or your rights hereunder without our prior written consent. We may assign these Terms without restriction.

29. Contact Us

If you have any questions about these Terms, please contact us at:

15x1, LLC
Boston, Massachusetts
Email: legal@addcue.com